and made some really positive changes in their part to save and they want to get these messages about what they are doing out over the internet. he said look, i have no problem whether ford television, print media, i've got that down. but i've been doing this research and looking around and i just can't find something i feel comfortable with. can you tell me anything? i said well, jewel, i think you're probably right, man. there's some decent types out there and i thought about it and we went through a few on the screen. i simply know what, you're right. there's no iconic side. there's nothing that stands head and shoulders above the rest, it covers all aspects of the environment, does it in a fun and engaging way. doesn't try to preach at you. just gives you good information. i told him this is my point of view and he said, well, what to build it?